With the coupons business plateauing in India, CouponzGuru, a coupons aggregation and brand sales promotion site with services in India and Singapore, as well as an early mover in the Indian coupons scene, plans to expand into Southeast Asia. In India, it has already established a strong market presence through strategic partnerships with online businesses and now plans expansion overseas to fuel its growth. It maintains partnerships with 350 stores across India, offering deals for major brands like Flipkart, Amazon, and Myntra. In the coupon vertical, early movers are said to profit the most, while later entrants have to contend with a saturated market offering low yields. CouponzGuru benefited from its early entrance into the Indian market, and now its CEO, Vikash Khetan, plans to repeat that same success in new markets. Commenting on its expansion to Singapore, Khetan said: “We started our expansion with Singapore mainly because it is a raw market for affiliates and it is turning out to be quite fruitful. In a few months of operations, we have already started driving a decent traffic and transactions in Singapore. We thus selected countries like Malaysia and Indonesia for our further expansion to get first mover’s advantage, which we got in India and Singapore. We are trying to tap raw markets and grow with them.” Launched in September 2014 in Singapore, it already has implemented deals for stores like Zuji, Zalora, Rakuten, and Redmart. With it’s success in the city-state, CouponzGuru is already targetingother ASEAN markets. Unlike mature markets in Europe and North America, the coupons industry in many ASEAN countries have high growth potential and space  which CouponzGuru intends to capitalise on. Some of the markets targeted in this phase of expansion are Malaysia, Indonesia and Australia. According to CouponzGuru, there are plans to start services in these markets by June 2015. To ensure greater conversion and comprehensive service, CouponzGuru is launching country-specific websites. This minimises the language barrier, while concurrently allowing for greater customisation based on local preferences. In Singapore, partnerships with global names like Expedia and Hotels.com are being discussed, with the company is seeking to scale these business partnerships as they expand into other regional markets.